Chances are you’ve seen María Luisa Trevejo, better known as Malu, on your "For You" page.
The singer and dancer is a social media sensation, posting everything from music to lifestyle content for her fans on TikTok, Instagram, YouTube, Twitter, and Facebook.
So, what’s her story? Let’s explore Malu’s background, rise to fame, personal life, and what makes her stand out as a digital creator.
How old is Malu Trevejo?
Born on October 15, 2002, Malu is set to celebrate her 23rd birthday in 2025. Her mid-October birthday also makes her a Libra, a sign known for charm and social grace.
Where is Malu Trevejo from?
Malu’s story begins in Havana, Cuba, where she was born.
She has a rich heritage, with her mom being from Cuba and her dad from Spain.
Malu Trevejo's family and personal life
Soon after she was born, her family moved to Madrid, Spain, where she lived for 12 years before they relocated to Miami to help launch her career.
When it comes to her dating life, Malu has been connected to a few fellow social media personalities and has openly shared with her followers that she is bisexual.
Malu Trevejo's journey as a creator
Malu’s success is a masterclass in leveraging social media to build a massive brand from the ground up.
- She first gained traction back in 2015 on Musical.ly (now TikTok), where millions of fans fell in love with her lip-sync and dance videos.
- By 2017, she had pivoted into music, signing a record deal and dropping her debut single, "Luna Llena," which quickly became a viral hit.
- The following years were a whirlwind of new music, including a collaboration with HRVY and a four-track EP in 2019.
- In 2021, she reportedly signed with Travis Scott's Cactus Jack Records and continues to release music, connecting with her audience across all her platforms.
What kinds of followers does Malu Trevejo have?
Given her start on Musical.ly and her massive TikTok following, Malu’s core audience seems to be fellow Gen Zers and young millennials. These are digitally-native fans who appreciate her vibrant personality and consistent stream of content.
Her music, which often mixes English and Spanish, likely attracts a multicultural crowd with a love for Latin pop. Her background connects with fans who share a similar heritage or simply vibe with her global appeal.
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