You probably know her as Lulu99, but the creator behind the name is Luisa María Restrepo.
She's captured millions with her fun vlogs and challenges, growing an audience of more than 13 million on YouTube (@Lulu99) and over 12 million on TikTok (@_lulu99), plus Instagram (@luisalulu99) and Twitter (@luisalulu99).
So let's dive into who Lulu99 really is—from her background and rise to fame to what makes her a standout creator.
How old is Lulu99?
Born on August 15, 2002, Lulu99 is turning 23 in 2025. Her mid-August birthday makes her a Leo, a sign known for its natural creativity and star power.
Where is Lulu99 from?
Lulu99 hails from Medellín, Colombia.
This vibrant city is where she spent her early years before her rise to internet stardom.
Lulu99's family and personal life
Lulu99 appears to have a supportive family, including her parents, Liliana and Fredy, and an older brother named Sebastián.
She's also been candid with her audience about parts of her personal journey, from navigating health challenges to a past relationship with fellow creator The Maiking.
Lulu99's journey as a creator
Lulu99's success seems to come from her knack for creating fun, relatable content that really connects with her audience.
- She kicked things off on YouTube back in 2015, sharing everything from personal vlogs and challenges to beauty hauls.
- It didn't take long for her to get noticed, winning a Kids Choice Award in Colombia just two years later.
- She's also explored music, releasing several songs between 2019 and 2022.
- More recently, she's ventured into fashion collaborations and even launched an academy to help other aspiring creators get their start.
What kinds of followers does Lulu99 have?
Lulu99's content seems to resonate most with a Gen Z crowd, who connect with her authentic and relatable style. Her humor-infused videos and personal vlogs feel less like polished productions and more like catching up with a good friend.
Given her start as a young creator and her massive following on platforms like TikTok and YouTube, her audience likely skews toward teens and young adults. These are fans who have grown up right alongside her, watching her journey unfold online.
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